In an effort to stand out in an offer-based advertising market, the telephone company, Telia, who suffered from very low affinity, wanted to tell real stories that stuck with their customers, oozed of attitude and told them what Telia beliefs in: a world without limits. The goal was to raise relevance and brand affinity, and build the brand's foundation with a clear TOV and attitude.
We created a series of highly ambitious, branded content short films, portraying the extraordinary people who inspire Telia to strive for a world without limits. Meet Christina Nielsen, the first ever female to win the International Motor Sports Association championship. Twice. Bruno Hansen, paralyzed from the waist down and three times world champion in adaptive surfing. And Ihan Haydar, refugee child and award-winning drummer.
The campaign's characters serve as a breathtaking reminder that it's humans, and not technology alone, that drives our world forward.