Kite X is a DTU based start-up making easy to assemble windmills, that has the possibility to create power in even the most remote places on earth. Could be on your campingtrip in the Swedish wilderness, or on your roadtrip through Europe.
Because of their background in engineering, design wasn't a focus at first. But going into their first ever crowdfunding campaign, the company needed a fresh look, that was not only up to date, but also represented the core values of the company.
For Kite Xs new visual identity, we’ve created a modern brand that raises innovation, technology and increased environmental awareness. By using the same color palette you will find in military or hunting gear, we moved the brand closer to where it belongs. Today, an identity is not only the face of the company, it must embrace the ideal values as well as culture. So, for this project, we’ve focused on bridging the gap between technology and outdoor lifestyle.
Kite X is an exploratory, innovative and an experimental approach towards life and nature, by virtue of the climate challenges that we all face. Something the new identity fully embraces.