Kiss My…is a premium series of aperitifs from Belgium – handpicked and handcrafted from organic fruit and herbs.
The creative brains behind Kiss My... are brothers and founders, Niels and Wouter Vandekerkhove. The brothers took inspiration from time spent on the Vandekerkhove family farm when they were growing up and, specifically, their grandparent’s recipes using the farmed produce; reimagining and perfecting these for the tastes of a more modern audience.
The KissMy…brand name cheekily makes clear the brand's intent to never bend to expectations. Our challenge was to look at how we could bring every element of the brand’s provenance, contradictions, mission and playful side to life to establish a very distinct space for it on the drinks shelf; drawing in today’s exploratory drinkers with a desire to indulge in a premium, natural and sophisticated drink.
Our creation of a ‘rebel legacy’ positioning and design expression informed the creation of a new and seemingly boundless brand.
The new set of Kiss My... posters is designed to give another dimension of storytelling and to communicate the handpicked and handcrafted journey of the Kiss My… brand and its premium series of aperitifs. The beautiful series of posters marries fresh, natural colours with detailed illustrations in a silk print, set against craft paper and finished with gold foil details. The cast of illustrations including a bird, the ingredients that make Kiss My…aperitifs and a hand wearing a family signet ring, are all a nod to the heritage, experience and taste of the brand and its founders being brothers, growing up on their family farm and eventually starting up an adventurous new drinking brand for modern consumers.