KISS MY DRINKS
Kiss My…is a premium series of aperitifs from Belgium – handpicked and handcrafted from organic fruit and herbs.
The creative brains behind Kiss My... are brothers and founders, Niels and Wouter Vandekerkhove. The brothers took inspiration from time spent on the Vandekerkhove family farm when they were growing up and, specifically, their grandparent’s recipes using the farmed produce; reimagining and perfecting these for the tastes of a more modern audience.
The KissMy…brand name cheekily makes clear the brand's intent to never bend to expectations. Our challenge was to look at how we could bring every element of the brand’s provenance, contradictions, mission and playful side to life to establish a very distinct space for it on the drinks shelf; drawing in today’s exploratory drinkers with a desire to indulge in a premium, natural and sophisticated drink.
Our creation of a ‘rebel legacy’ positioning and design expression informed the creation of a new and seemingly boundless brand.
The illustrations serve to tell the complete story of Kiss My – from its past to its future, to the importance of family and nature, and dial up a premium and uniquely holistic drinking experience to entice drinkers to discover all that Kiss My…has to offer even before indulging in the taste experience.
The flourishing golden tree motif grows from the new KM symbol and family crest surrounded by detailed illustrations that weave and wrap around the tactile- feeling bottle - taking the customer deeper into the overall sensorial world of this innovative new drink.
A rich and bold new offer with a strikingly different design that is not bound by convention or category to intrigue and excite a new generation of drinkers who want to discover more and are not afraid to opt for different choices.