Kunde
isolés
Beskrivelse
We named the brand isolés (noun isolé) – An independent rider in the Tour. Which made perfect sense, when we started working on it. You may find it difficult to relate to Eddy Merckx or Mark Cavendish. But you can certainly relate to yourself, your own beliefs, values and needs in cycling.
This brand should be a concept that riders feel a strong emotional connection with.
Iconic & refined
isolés’ individual experience of the rider is paramount. While cycling can be highly communal, it remains an individual pursuit, defined by the feeling of the individual on the bike.
www.isoles.cc