Crafted as part of Pairi Daeza’s Woman Life Freedom Project, this film seamlessly integrates art and activism, collaborating with twelve Iranian artists worldwide for a scarf collection raising funding to support the Woman Life Freedom movement through the work of Abdorrahman Boroumand Center.

Each design conveys messages tied to Iranian culture and the recent Iranian revolution – sparked by the killing of Mahsa Amini in 2022 in the hands of the morality police in Iran, fostering a global dialogue about human rights in Iran.

Against the backdrop of media portrayals showing protests and police violence in Iran, ‘Iran-e Man’ takes a distinct approach, delving into the richness of Iranian culture rather than the miseries seen on social media and television.

The film directly addresses Iranians by employing symbols and metaphors derived from Iranian culture, traditions, and filmmaking in each scene. While scarves play a significant role in the narrative, the film also serves as a protest, igniting a spark of hope. The proceeds from the scarf collection contribute to charitable causes supporting the Woman Life Freedom movement.

Serving as a bridge between global understanding and local identity, ‘Iran-e Man’ resonates with the Woman Life Freedom Movement, offering more than a visual experience. It stands as powerful support, inviting foreigners into the world of Iranians and the facets of their culture that the Islamic regime tries to ban; Public dancing, playing music or for women to remove hijab.

The film highlights art and activism, aligning with the values of its target audience and the brand behind the project making the film a multifacited one.

Initially premiered exclusively on nowness.com, Iran-e Man secured widespread international recognition and attention, leading to organic expansion. Various media outlets, including Elle Magazine, Vogue, the Iranian broadcasting channel Manoto, Shots, and Vimeo staff pick, acknowledged the film. Director interviews regarding the project added to its momentum, fostering an increasing wave of interest and acclaim.

In just two weeks – with zero media budget, Wade Agency has achieved the following results based on the initial two weeks of the film’s lifespan after its first on-air date in march 2023:

+61 million people reached
34 million views (TV + Instagram)
Earned media value of 3.1 million euros

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