Let’s Eco is a new Danish brand offering a range of organic infant formula whole milk powder, targeted six different East Asian markets. Around there fresh and organic milk is an expensive luxury. Competition is extremely intense due to the increasing consumption of milk that follows the new wealth. Consumers are exposed to both well-established domestic brands, counterfeit products of questionable quality, and international players with advanced technology and claims. All together it’s a market driven by extremely rational and functionally oriented brands. Brands that are generic and unpersonal, all communicating the same rational benefits.
Let’s Eco is for mothers and fathers of tomorrow. An audience who’s increasingly aware of their consumption and choices. Let’s Eco is a more human, democratic, and inclusive approach to selling organic products. Its organic for all – not for a selected and exclusive audience. Let´s Eco is the friendly face in the crowd of rational competitors. It´s a small piece of living nature in the home and on the dinner table. Optimistic in its expression. Trustworthy and true to its roots. Always organic. Never conventional.