The Investment Fund for Developing Countries provides advisory services and risk capital to companies wishing to do business in developing countries and emerging markets. IFU has committed investments of 202 Billion DKK across over 100 countries around the world. IFU wanted to refocus their managed funds towards supporting the UN Sustainable Development Goals under the "Capital for Sustainable Investments” narrative. We helped them simplify the brand architecture and refresh their visual identity to support this important ambition.

The rebrand introduces a stylized dynamic globe, a fresh and vibrant color palette and a custom typeface, that carry the story of bold elegance juxtaposed with vibrance and spirit from the emerging markets where they invest. We simplified the identity significantly, using mainly a signature red color, globe symbol and a custom headline typeface. This allows the IFU visual identity to feel uniform and thus able to deliver their proposition with more impact and coherency.

Insight:
The new IFU globe was built with the idea of an ever changing symbol — always the same, but always changing to match new global needs. The motiongraphic concept lets the globe illustrate different continents and allow for future funds and services to have their own versions of the IFU globe. At launch, the brand starts simple and uniform, but will over time evolve this dynamic side of the communication, when it becomes relevant for the growing business.

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