As the world was put on hold, the future generation that we all depend upon were, quite literally, asked to stay home, sit back and behave. But ‘Generation Cancelled’ is an unfair tale. And an untrue tale. That's why we made IKEA's channels into a stage for the talent of tomorrow. 
Proving that according to IKEA, the youth should neither be cancelled nor lost.

A campaign that opens the door to future generations by inviting them into IKEA.

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