2016 saw the launch of Weber’s biggest grill launch ever. The Genesis II. Something every BBQ fan was dying to get a first hand look at. But how do you show of a premium product that is usually sold in less than flattering environments. You take the entire experience online and make it as personal and up close, and beautiful as possible.
This pioneering digital showroom is designed throughout as an interactive first person experience, seamlessly combing point of view film with Web GL product demonstrations in an immersive 360 environment.
Your journey starts as the main character at a BBQ. The film leads you through bustling backyards and introduces you to the Grill of your choice.
At this point we switch from film to interactive experience, letting you explore every detail of the state-of the art grill, first hand. As you play with every feature, you discover more and more specs, tech and facts in a deliciously tactile environment. Access to the full functionality of the grills is experienced through a completely integrated , unique and responsive user interface that surrounds each BBQ. The design of the environment comes to life using cutting edge WebGL and realtime physically based rendering, reflecting the HDRI photographic 360 surrounding, resulting in a stunningly lifelike 3D model. As we move closer, the custom developed rendering camera reveals beautiful depth of field and true filmic perspective, presenting The Genesis II in the most stunning light possible.
But the experience doesn’t end there. Each of the four grill environments are loaded with mouth-watering inspiration, complete with video recipes, grilling tips, accessories and in depth tutorials of every technical and mechanical aspect of the grills.The platform is optimised across all devices, letting you test drive the entire range of new Genesis II grills as if you were there, wherever you are.