The Gabba Brand Book was created with the intention of challenging the brand and breaking away from its existing guidelines to create an intriguing memento that can be held and explored with candour.
The design is centred around introspection, with a mirror-like cover that reflects the reader's image. Inside, the book features a combination of glossy paper, recycled sheets, and transparent acetates with mantras. The goal of the design is to create a rhythmic reading experience that is immersive and tangible.
Open-space was the mot d’ordre. Thus, the intention is to let the pages breathe and act with boldness to create an immersive and effortless reading experience. Supportive colours are introduced to disrupt the brand's sole colour (blue), creating a vibrant and warm palette.
The Brand Book, a limited edition publication, was launched in January 2023 and printed by Narayana Press.
Format: 24.0 x 29.7 cm
Paper: 170 g Galerie art Silk
Paper: 140 g Circle offset recycled white
Inserts: 220 g Pentaprint PVC
Cover: Silver lamination with foil print and UV varnish