40% of young Danes don’t have any insurance because they don’t care about it. So, when Danish insurance provider Yndlings asked us to launch an insurance for 18-25-year-olds we had to ask ourselves: How do we launch an insurance product for people who essentially don’t care about insurance?

We decided to make something they do care about: A beer. The world’s first Insurance Beer.
Priced at just 2,5€ you get a full month of insurance for the price of a beer.
Now Yndlings was invited to the party getting young people insured.
All they had to do was scan the Messenger Code on the bottle, chat with our chatbot to fill in their personal information and boom - they just got insured.

We did the nearly impossible, and actually made young people like an insurance brand.
Furthermore, the campaign generated 60% of all sales – that’s 4 times higher than the industry benchmark.

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