Kunde
Kopenhagen Fur
Beskrivelse
BACKGROUND
Kopenhagen Fur is a Danish co-operative of farmers and craftsmen.
They produce the world’s finest and most sustainable fur. This fact was hidden
behind a corporate look, that reflected neither the superiority of their product
nor the dedication of their owners and employees.
BRIEF
Develop an identity that positions Kopenhagen Fur as a modern luxury brand
and repositions fur as the exceptional natural material it is.
SOLUTION
The identity infuses fashion and nature. It plays with the similarities
between structures of raw Danish nature and that of fine fur skins. This backdrop
is contrasted with bold confident colours and a minimalistic and exclusive brand tag.
The round design in the logo emphasizes the furs journey from dedicated farmers
to luxury fashion, as well as the company’s dedication to sustainable
craftsmanship throughout the entire value chain.