To Paralenz, the world begins where the recognisable stops; below the surface. Paralenz makes dive cameras suited for life underwater. An app connected to the camera allows data to be submitted to Ocean Researchers in real-time.
This innovative approach of combining every diving experience with the ocean’s wellbeing needed to be captured in a new identity. Paralenz’s ambitions were translated into a new brand experience, including positioning, story, visual identity and packaging. The graphical solution shows the organic, colourful ever-shifting life in the surf. The fine line separating the two worlds, above and below water, was the place to start the inspiring tale of Paralenz.
Join the next generation of divers as they take diving to the next level. Every dive counts!