The agency has built and designed a new brand site and webshop for the Danish fashion brand Soulland that combines a brand experience with modern online shopping.
The design both reflects the tone of voice of Soulland and generates sales. By skipping boring small thumbnails with too much information cluttering the visual landscape, we have created a clean, effortless expression with much more attitude.
The site is built on the shop platform, Shopify, and the limit for what is possible in the system has been pushed. No standard templates have been used and an entire Ajax based site has been built upon the system giving a better user experience with highly customised functionality such as the sliding basket and the collection videos. You have to look really close to realize that the site is built on Shopify.