Digital Hub Denmark
Marie Persson Studio
Part interactive showroom, theatre, lounge & co-working space, Digital Hub Denmark’s visitor center is set up to promote the best of Danish digital solutions/competencies to international delegations.
We created a dedicated space for visitors to learn and engage with the unique Danish approach to human-centered digital solutions and innovation. The story came to life in interactive, touchless installations, subtly incorporated as interactive elements into mirrors, walls, and tables. This approach ignites curiosity and creates a memorable wow experience that visitors bring back home: All in all a takeaway that Denmark is Doing Digital Differently. Based on guiding principles for the overall visitor experience, We have programmed the 1400 m2 loft in the old sugar factory for a smooth and logical flow, from the moment the visitors enter the room, until leaving. The room is designed for modularity, not feeling empty when small groups visit, nor feeling crowded when large delegations arrive. The interior design centers around the theme of ‘Re-interpreting Nordic Tech’; Nordic values – historic architecture, environment-friendly furniture and materials, as well as craftsmanship – fused with modern features like brushed steel, mirror effects, and accent colors. The visitor center is expected to host up to 200 delegations yearly from all over the world.