Dhaba serves as the magical portal for Danes to embark on a flavorful journey through the vibrant tapestry of Indian culture. Dhaba is a jubilant ode to India's rich culinary legacy, ensuring every bite is infused with authenticity and warmth, crafting unforgettable experiences that linger in the memory.

With five bustling restaurants, quick-service options, and ready-to-cook products, Dhaba is on an exhilarating expansion journey. We set out to rejuvenate the brand's visual allure, weaving the services into a seamless and distinctive identity.

Enter the world, awash with bold, dynamic colors reminiscent of India's bustling streets and its majestic flag. Each hue, from the golden glow of turmeric to the cozy embrace of cinnamon, narrates a tale of strength and diversity. The graphic framework warmly welcomes guests with the word "Welcome" in Hindi, a nod to India's tradition of inclusivity and hospitality.

AI-generated illustrations, a whimsical fusion of ancient motifs and contemporary vibrancy, transport guests to a surreal universe where tradition dances with humor. We sought to capture the joy and connection that define Dhaba – a place where laughter mingles with the aroma of spices and friendships are forged over shared meals.

In selecting the typeface, we sought warmth, detail, and character – traits that mirror Dhaba’s culinary ethos. We delved into the intricate details nestled within the curves, drawing clear inspiration from Indian ornamentation to find the perfect balance between expressiveness and readability, embodying the soul of Dhaba: distinctive, functional, and irresistibly inviting.

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