Letters from Sweden
Rebrand of Designit by Designit. The first full rebrand of Designit from the ground up.
The concept of the rebrand was grounded in the fundamental. That means that the design language is basic—primary— direct—sharp—and for all. These basic building blocks of design form the backbone of our identity. By getting back to basics we have not only reinvented ourselves, but also opened the door for what is possible. Simple geometric shapes, primary colours, a design system grounded in the fundamental, lay the foundation for our visual expression.
At the core of the identity is our own proprietary typeface, Alphabeta, designed by Letters from Sweden. In addition, a unique illustration style, that taps into graphic design heritage was created by Illustrator, Justina Leisyte.