Urgent.Agency and WeLovePeople have assisted DTU with a brand identity update and strong core narrative worthy of a technical elite university of the future. After 10 years with a solid identity conveying a technical analogue expression, Urgent.Agency and our friends at WeLovePeople were given the task of updating the core narrative and visual identity for a digital and more “humane” DTU.

Re-designing the identity, we sharpened the best existing features, modernized it with a tighter brand hierarchy, unique illustrations, selected colours for the digital era and chose one typography to rule them all. The updated brand identity is both tight and liberating at the same time. There are fewer rules, better structure, more colours, stronger images, and a clearer purpose.

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