Summary

Peacock Travel is a Danish luxury travel agent. It used to be two Danish luxury travel agents – Discovery Travel and Peacock Travel – run by the same owner and living under that same roof. The two-brand setup added operational complexity, splitting focus and diluting recognition. Through strategy workshops and market and customer insight, we defined the future strategy and merged the companies to focus on one brand. A new brand platform gave direction to a new visual identity and digital presence. A distinctive peacock symbol, confident typography and a rich colour palette signal craft, care and modern luxury.

Desciption

Industry setting
Luxury travel has become fiercely competitive. New boutique agencies, global platforms and direct-to-consumer booking make it easier than ever to plan independently. At the same time, expectations for unique, high-end experiences have risen with travellers demanding effortless digital journeys, trusted expertise and personal curation worth paying for.

Challenge
The client operated two brands from the same location. With overlapping offers and unclear differentiation, it was hard to communicate value – especially online. The brand expression didn’t reflect the level of service delivered, nor did it help the company stand out in a category built on trust, desire and credibility.

Strategy
We researched industy trends and buying behavious, and interviewed customers to understand what drives loyalty and expert curation. Insights led to a strategic merge into one clear brand: Peacock Travel. We then created a brand platform designed to “craft the luxury of time” – an invitation to put yourself first, enjoy a little beautiful selfishness and let the journey unfold effortlessly. This was brought to life through a bold narrative, clear behaviours and a distinctive visual system built for premium recognition across touchpoints, with digital as the primary stage.

Result
Peacock Travel now presents as one confident luxury brand with a unified voice and sharper market relevance. The distinctive peacock logo is an elegant and respecful blend of the two original logos, while the new visual identity combines refined typography and rich colours inspired by destinations. The visual identity is brought to life in a digital presence that smoothly turns inspiration into inquiry, making the brand’s quality visible, compelling and above all inspiring to those who value the luxury of time.

Læs mere