Kunde
Coloplast A/S
Beskrivelse
An engaging look and feel
Coloplast develops products and services that make life easier for people with private medical conditions. Working closely with clinicians and the people who use our products, we create solutions that are sensitive to their special needs. We call this intimate healthcare.
The way we look and feel plays an important role to engage with people, it provides a source of hope, sparks passion and inspiration to help people understand the value of what we do.
User centricity
Our new Corporate brand visual identity recaptures the true spirit, dedication, and commitment to making life easier for people with intimate healthcare needs.
The Design elements combined with our Brand Book, articulating who we are and what we stand for, create a strong, human and connected brand experience to engage with our customers in an authentic way.
A complete and coherent identity
The brand repositioning includes a new communication strategy and a complete new corporate visual identity covering all touch points, online and offline.
Dramatic improvements to the ease of use across the entire design system, combined with best practice examples, guide everyone who can influence the brand and set the direction for our communication on the global stage.