Celebrating the beauty of green technology.
The ever-increasing competition among e-mobility providers makes it more critical than ever to have a differentiated brand expression. For Clever, the Nordics region’s largest provider of e-mobility and charging stations, we have created a series of posters that showcase the beauty of the product and how it is used. The idea behind the posters is to elevate the technical solutions and celebrate the beauty of "electrical".
The poster series is displayed in Clever's head offices, just as the posters were used to inform prospective customers about Clever's concept at a successful e-mobility fair. The posters are also helpful as easily recognisable point of sale material at the many car dealers that Clever collaborates with and have formed the starting point for brand and product communication on all of Clever's channels.
The posters are a central part of Clever’s relentless effort to develop its brand so that it meets the ever-growing target group in a relevant, intuitive, but also differentiated way.