Krediteringer
Design Director
Project Manager
Ellen Sophie Garrett
Beskrivelse
Coffee for Emma Chamberlain didn’t want to disrupt the coffee market with her own brand, she wanted to drag it kicking and screaming into a new space.Getting away from traditional dusty and outdated quality cues, we set out to redefine the way we signal premium, using rich and relatable colours and playful characters - a brave new, creative take on the category - a bit like Emma really. Originating from Emma’s personality, the brand universe is driven by a playful tone of voice and builds on four initial characters that represent characteristics we can all relate to.
PDF Filer
Shortliste
CCA 2023
