The main ingredients in Carlsberg’s beer – barley, hops and yeast – have some rather unexpected properties. They contain vitamin b and silicium, both of which have beautifying properties for hair and skin.
But how do you build a bridge between a beer brand and the beauty industry?
The Carlsberg Beer Beauty Series captures the aesthetic of the beauty industry, whilst at the same time staying true to Carlsberg’s brand and relaxed tone-of-voice.
Each product in the series contain 500 ml freeze-dried Carlsberg lager. The series consists of Shampoo, Conditioner and Body Lotion.