In a world where wellness is gaining greater influence on everybody’s lives, and across every category, Botanistry is a new-to-world premium wellness brand and dietary supplement, blending nature and heritage into our everyday lives, to champion balance from within.
Rooted in the Sri Lankan family traditions and heritage of cousins and enterprising Co-Founders, Rashmini and Rukshan Mather, Botanistry combines their personal knowledge of natural remedies, with the ancient science of Ayurveda, to bring to life a brand that perfectly balances function and flavour, body and mind, as part of an all-natural lifestyle.
Our opportunity was to position and design a brand that breaks through the noise and clutter in the wellness space with an innovative offer for every lifestyle.
The name and the creative approach draws on the central idea of a botanist’s notebook, and the power of the alchemist only working with nature, combined with the personal expertise of the Mather family. This informed the creation of our new brand positioning and tagline,‘ a blend of heritage and nature’, expressing this in a calming and modern design with an intrinsic sense of balance, duality and versatility.
The packaging design needed to embody and beautifully bring to life the innovative central idea, offer and experience at the heart of this new brand to resonate both with consumers and within the category.
Every little detail of the identity and design has a bigger meaning and speaks to the idea of duality on which the brand is founded. For the brand mark, the ‘B’ of Botanistry becomes a stand-alone symbol of quality – promoting the values of ‘bearing’, ‘being’, ‘balance’ – with the five intertwining leaves representing the five natural ingredients to be found in each blend.
The crafting together of two fonts - Garamond BE and Gotham - for the product descriptors signifies that the brand is, at once, rooted in tradition and yet beautifully functional and modern. The caddy colours, and two-tone botanical illustrations, create a beautifully sensorial effect in their depiction of the natural properties, flavour and experience of each blend and this is matched with the benefit to create unique and emotive names, such as ‘Boosting Ambers’ and ‘Glowing Greens’.
The packaging design subtly, but alluringly, speaks to how Botanistry combines function and flavour for body and mind, as part of an all-natural lifestyle, bringing a new approach and idea into the realm of individual balance and wellness and also instilling a new sense of calm within the wellness space.