From their home in Cyprus, Blue Ocean Trade provides specialised services for the fishing industry, which includes the organisation and support of complete operations, chartering of reefer transports and logistics solutions and trade support for frozen fish products.

With over twenty years of industry experience to draw from, the strategic portion of the project centred Blue Ocean Trade as the expert partner, able to provide the guidance its customers need to navigate a complex industry.

In turn, the idea of navigation became the backbone of the visual identity, folding in visual cues from coordinates, mapping systems, information, and numerical typography. A clean layout system and colour palette further bolsters an identity that differentiates Blue Ocean Trade from its competitors in an often conservative industry.

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