Noisey is the music vertical of VICE Media. To celebrate the launch in Denmark, VICE Magazine issued a special music issue.
We wanted an ad in this issue to portray that Noisey is not just another music site. Noisey is offbeat. Noisey is the dark side of the moon. And while the others are on page A, Noisey is a deep cut on the B side.
By imitating the very well known A and B-sides from vinyl, we addressed music lovers all over Denmark and delivered our message in a different and understated manner.