Background

Directly, or indirectly, water affects all facets of our lives – and is one of the most important resources in the world. However, billions of people on the planet don’t have enough water because of stressed water systems. And the lack of knowledge about how to combat water loss puts critical pressure on our water reserves.

As a water solution innovation center, AquaGlobe’s mission is to fight against water scarcity and increase our knowledge about water. The center brings together water technology partners from across the public and the private sectors to share knowledge, develop new technology, and integrate products into system solutions, in a world that increasingly faces water-related challenges. Furthermore, the center is an open education and learning facility, where the public can find out all about the world of water.     

Brief

Create a distinct and globally significant visual identity that embodies AquaGlobe’s position as a thought-leading innovation center while simultaneously appealing to the wider public’s natural curiosity about water as a vital resource.

Solution

AquaGlobe’s new identity came to life, inspired by three central elements: the structural shape of a water molecule, the circular architecture of the AquaGlobe headquarters and the curved outline of a reservoir all organically and elegantly brought together in the company logo.

The organic expression in the logo also frames the supporting elements such as icons and infographics – and the dynamic water surface brings numbers and units of measurement to life.

Combined with the tagline “Together for water” and the clean, clinical colour scheme and font choice, the identity creates a natural synergy between the thought-leader position and the way this merges with the inviting, accommodating learning center in one strong expression.

The tagline also cements the drive for a community-driven rallying ground, where the present and future challenges in the world of water are found – together.

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