If you stop to think about it, type is everywhere. From car dashboards to highway billboards. The new bespoke MMC brand typeface is tailored to ensure a unique and consistent communication across all touch points.

Yes, typefaces can be fast. To increase the dynamic look and feel of the MMC typeface we implanted a surgical cut in the crossbars of the letters E, J, F, L and T. It adds a subtle sense of speed and creates an energetic negative space between the letters. It also adds character to all text set in uppercase.

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