That vinyl is not stone dead is a surprise. But what are we going to do in 2021 with a 12-inch-wide static-electric dust magnet that can hold a maximum of one hour of music? Very short - we must enjoy it. Vinyl is music's answer to slow food. It's about sensuality, nerdy and conscious choices. To care for the ritual and the fourth track on the B side. To love a great cover.
Accord is Denmark's largest physical distributor of music and film. So why shouldn't they be able to repeat the success online and service the whole country? Accord came to Dwarf with a desire to open a webshop for the purchase and sale of used vinyl.
Dwarf has designed and developed the e-commerce platform, which is based on Shopify, as an e-commerce engine. The design and user experience is built around a cool, retro minimalist icing with 1-pixel line-drawn design and recognizable elements, like mechanically inspired animations, a simplified logo and a color palette that points back to Accord's history.