Insurance companies are generally perceived as unhelpful and inflexible. And insurance is complicated. We all know that. Codan decided to challenge industry conventions and put the customer in the center.
The new Codan typography encapsulates the very essence of the revolutionized brand – that in Codan everything now starts and ends with the customer. Naturally, this calls for a voice that is friendly, human and easy to understand.
We developed two new typefaces for Codan adding personality, character and simplicity to the brand. Codan Typewriter – a friendly, characteristic typewriter-inspired font that gives Codan a human voice and fits well with the strategy of demystifying insurance. And Codan Sans, a sans that creates simplicity and a professional look. To accompany the two fonts is a special icon font – Codan Icon – that consists of all Codan’s icons. The font makes it possible to dynamically include icons in for instance headers – adding a friendly look to the design.