To promote the city of Aarhus, we encapsulated its world-class offerings for businesses and travelers in something as simple as circles.

The challenge:
Aarhus is Denmark’s second-largest city offering world-class settings for business and pleasure. To encapsulate the city’s many great features, Aarhus Kommune needed a compelling and convincing story about the city of Aarhus.

A story in the shape of brand posters and a pocket-size brand book, which public and private institutions could hand out to convey a uniform narrative when building new relations across cultures and companies.

The solution:
Based on recurring round shaped attractions found throughout Aarhus, we created a visual design where circles play a key role – reflecting a city that is truly ‘well-rounded’. From the iconic landmarks like ARoS’ ‘Your Rainbow Panorama’ and ‘The Infinity Bridge’ to its keen focus on circular economy.

Most pictures are sourced from social media profiles and credit is given to its local citizens. In this way, the people of Aarhus play a key role in telling the story of their city.

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