After growing into a global Scandinavian interior brand operating in 85 countries with hundreds of millions in revenue, Ferm Living needed a visual identity that matched their market position. The original brand, rooted in founder Trine Andersen's first wallpaper designs from 2006, had carried the company far, but continued international expansion called for an evolution.

Ferm Living's iconic bird was reinterpreted in a new logo. This created the foundation for the new visual identity across media from packaging and hang tags to webshop and Instagram.

A new colour palette and revised typography strengthen Ferm Living's identity. The typography balances soft curves with sharp edges, marrying warmth with modernity. Four core brand colours ensure a consistent and recognisable expression across all communication, supplemented by dynamic seasonal colours.

The design prioritises invitation over aspiration. Rather than creating spaces that only look good in magazines or on Instagram, the visual identity radiates comfortable, accessible luxury where customers can envision feeling genuinely at home.

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