Rooted in the power of design, 21st Europe seeks to expand Europe’s imaginative capacity, revitalize a stagnated political system, and spark renewed optimism across the old continent by coming up with creative design solutions that envision the future in new, creative, and even utopian ways.

Our task was to create an original brand oozing with design craftsmanship – a positive and inclusive manifestation that inspires change. Leaning into the concept of “blueprints”, we built a subtle yet technical design language that adds both credibility and a sense of feasibility to the imaginative projects. Thus, the identity is designed to be a canvas on which the blueprints take centre stage – an open space where ideas are formed.

Once the brand was conceptualized, we also took part in activating it. We built the website. We created a brand film announcing the think tank to the world. And we brought it to the media, where publications like Fast Company, Wallpaper, and Dezeen covered the very first blueprints.

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