A Step Up the Digital Career Ladder



Masterschool is a global network of online success-based schools led by industry leaders, providing the skills and training to build a career in tech. The programs include personal mentorship, professional guidance, industry network, and you pay no tuition until you're hired.

Following rapid growth and increased competition, Masterschool wanted to strengthen their visual identity and digital presence, in order to stand out and position themselves as the market leader in online career training.

We were responsible for creating the new brand identity for Masterschool along with strategy, communication, image production and also this fully fledged website. The brand identity is based on the transformative journey talents embark on, together with Masterschool.

To convey our digital expression, we aimed to keep a balance between functional and informative elements, while incorporating vibrant colors, captivating photos, and intuitive user interface features that highlight the emotional narrative of personal growth and career advancement through Masterschool.

For the website we created a flexible design system for Masterschools myriads of information rich pages, all while keeping the characteristic visual elements from the identity intact.

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