Masterschool is a global network of online success-based schools led by industry leaders, providing the skills and training to build a career in tech. The programs include personal mentorship, professional guidance, industry network, and you pay no tuition until you're hired.

Following rapid growth and increased competition, Masterschool wanted to strengthen their visual identity and digital presence, in order to stand out and position themselves as the market leader in online career training.

We were responsible for creating the new brand identity for Masterschool along with strategy, communication, image production and a fully fledged website. The brand identity is based on the transformative journey talents embark on, together with Masterschool. Celebrating talents paving their own path, onwards and upwards. The concept of the career ladder moving all layouts ‘onwards and upwards’ can be seen throughout the identity as a recognisable and flexible layout grid and graphic element — telling the story of personal growth and career advancement.

Together with Christopher DeLorenzo, we created playful and intelligent illustrations for the brand identity, adding a human and tactile feel to the expression. Combined with brand imagery and typography, Masterschool inspires bright minds to build a career for their best future.

Brand Strategy
Brand Identity
Brand Communication
Image Production
Website Design
Illustration Concept
Illustrations
Art Direction
Brand Imagery

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