Kunde
Burger King Danmark
Bureau
Uncle Grey
Krediteringer
Executive Creative Director
Associate Creative Director
Associate Creative Director
Strategist
Anna-Sophia Rabe
Art Director
Art Director
Social & Brand Activation Strategist
Client Service Director
Account Manager
Regitze Borgaard
Digital Director
PR Consultant
Marie Elbæk
Photographer
Rasmus Lind
Motion Designer
Motion Designer
Jesper Helvik
Extra Credit
Marcus Voldum
Extra Credit
Linea Lan Cai Fabricius
Extra Credit
Newsha Dalman
Extra Credit
Camilla Andersen
Extra Credit
Valdemar Mühlhausen
Extra Credit
Gustav Thuesen
Extra Credit
Maria Bianca
Beskrivelse
Burger King had lost relevancy and connection with Danish consumers. One reason: The brand had neglected its digital customer service for years – but Burger King wasn’t the only one, it was an industry-wide phenomenon.
We set out to change that and created The Whopper Reply. A stunt where we took over McDonald’s customer service on Facebook for one night.
With impressive results: Reach of 200+ impressions, 100+ news pick-ups, and an increase of preference over McDonalds by 43%. Further, we upped Whopper sales by index 118 and changed Burger King’s perception of great customer service, setting new industry standards.
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Vinder 2022
CCA 2022