Striking Conversations

We had the opportunity to create and launch the 5 Media brand. By being part of the process before the brand even existed, we were able to shape the brand and its touchpoints to a great degree. 5 Media is an impact foundation, looking into what we as individuals and communities can do to co-create a more sustainable future. By spotlighting forward-looking ideas and initiatives, they hope to inspire everyday change makers in their actions, alongside supporting those who are already making a positive impact with direct funding.

We wanted to make the 5 Media brand positive, bright, vibrant – and yellow. It’s all about putting content first and giving the stage to people with great ideas and stories to tell. Hence the ‘high 5’ logo is used flexibly to emphasize and support key messages. The type driven, monocolor identity is supplemented by a range of bespoke illustrations (by Alec Doherty), designed for various content formats.

Deliverables:
Brand Strategy
Brand Identity
Typeface
Communication
Web design & Full implementation

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