How do you create an impactful modular design system to win in retail?

The creative positioning of the Danish icon is ‘rooted and dynamic’ – grounded in authenticity and still relevant and adaptable. This is expressed by evolving the black at the heart of the brand and refining Lakrids’ fundamental shapes in line with the purity of traditional Scandinavian design.

The modular design system, based upon a 7,2 cmm key measurement principle has proved extremely efficient. Both within Lakrids by Bülow own retail stores and with their 2.000 retailers worldwide.

The stores materiality is made with natural materials such as oak, steel, stone and glass all supporting and allowing the dynamic nature of the products to shine within the purposefully designed library system where consumers and immerse with the standard assortment of liquorice and the seasonally changing limited editions.

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