Founded in 2000, Epinion is a leading Danish analysis institute and consulting company with a global presence and offices across Scandinavia, Europe and Asia.

In a world that is becoming increasingly data complex, Epinion is here to cut through the noise. Working to understand the behaviours of people, citizens and consumers, Epinion delivers insights and targeted expertise that helps companies and institutions understand their reality.

The visual identity manifests Epinion’s evolution from a traditional market research institute to the role of a trusted advisor. Expressed visually through the contrasting shapes of the square and the circle, the design arises from Epinion’s fused approach, combining hard facts with soft insights. Because there are two sides to every story. Big data needs context to make sense. Numbers need stories — and vice versa.

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