Tasaki is Japans largest jewellery brand founded in 1954. Tasaki is respected around the world for it’s high quality pearls and unique craftsmanship.Our challenge was to rejuvenate the brand making it attractive and appealing outside Asia – the target audience being primarily professional women above 30. Tasaki wanted to lift the brand up into the luxury goods category creating a complete experience and positioning themselves among competitors such as Cartier, Bulgari, Mikimoto etc. For Tasaki we developed a complete visual identity including logotype and visual identity, an original typeface and packaging design.

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