Forwards. That’s where the answers lie…” and so begins Jaguar’s journey into the world of electrically powered cars.

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film reveals features of the car and it’s noteworthy design through an aluring, infinitely zooming world, and in doing so pushes our understanding of what a car product film can be.

Læs mere