Kunde
Nissan
Bureau
Kontrapunkt
Beskrivelse
Last summer, Nissan Motor Company refueled the Datsun design and put the iconic car back on the road.
Nissan Motor Company is reviving the new Datsun brand to benefit the Indian, Russian, Indonesian and South African customers.
Kontrapunkt has developed a customized typeface to power the engine of the Datsun brand.
The new typeface is used on all touch points across all markets and underlines Datsun as a global brand.
Shortliste
CCA 2014