1664 Blanc is official beer of Copenhagen Fashion Week AW19, which is communicated to the target group through social media, OOH as well as presence at fashion arrangements. This creative direction is developed to link 1664 Blanc visually to fashion while using fashion illustrations the way design creations is normally developed. 1664 Blancs iconic bottle and the iconic blue colour is playing an important role in all elements of the campaign. While mixing the traditional illustrations with the graphic design posters, it is giving a trendy modern way of expressing the fashion sponsorship to Copenhagen Fashion Week AW19 too.

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