— Background
Garden Theory was started because Julie and Josefine - wanted to do things dierently. When they started the journey, a lot of people told them that it was crazy to do veggie sodas. “Why bother - follow the money and do juices, smoothies or regular sodas”. Evidently, they didn’t quite listen. They believed when somebody dares to put something else on the table, it might actually catch on. At the very least, Julie and Josefine feel that people deserve the option of choosing something simple, tasty and dierent. The result of their hard work is a craft gourmet soda based on carefully selected organic vegetables from the gardens of Fyn and all that is added is bubbles, a little local craft and lot of love. The sodas are prepared, pressed, and bottled in collaboration with local farmers, bottlers, and craftspeople. Garden Theory participates in all the steps making sure they go from farm to bottle and reach you fresh and full of flavour, in the most sustainable way possible.

— Brief
To create a brand name, a brand identity concept and a suite of packaging that would create a strong platform for establishing a position for an organic veggie gourmet soda in the upper end of the soda market.

— Solution
We set out to create a clean, simple, understated identity and packaging concept that would tonally and visually position Garden Theory as an honest challenger in a crowded category. We created a simple logo symbolizing a year-round production with each letter representing a given month. Combined with a small, yet subtle color palette working as a flavor identifier on the final packaging, the result is an elegant, simple and international expression fit for a confident lifestyle brand.

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