The identity of Rudy Audio is designed with a focus on sound and music. Behind the company are furniture designer Søren Rose, cabinetmaker Kim Dolva, and sound engineer Lasse Schytter. These three individuals are directly integrated into the brand as the three strings one can play on. And it is precisely these individuals that are an integral part of the identity. The logo is crafted to evoke a sense of finesse, craftsmanship, and design. It embodies delicate mechanics, hence the typography is also very slender and sleek. Similarly, the brand mark is dynamic to seamlessly adapt to various formats, just as the product can be tailored to meet customers’ needs in both design and sound. The color scheme is inspired by Dieter Rams’ work for Braun, albeit in a contemporary palette. This applies to both the products and the graphic elements. The identity was first unveiled to the public at 3 Days of Design 2024.

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