Kunde
Museum for the United Nations - UN Live
Bureau
AKQA
Beskrivelse
Nature, the mother of all sounds and the greatest creator of all time, has never been compensated for her instrumental contributions to music - and to our lives. Meanwhile, nature is treated as a resource to be optimally exploited. She urgently needs our support to save her most precarious ecosystems.
How can we repay Nature, the ultimate artist, and inspire millions to reconsider how they, and their society, value nature?
Introducing:
NATURE. Now officially an artist.
On April 18, 2024, Sounds Right proudly launched NATURE as an artist on major music streaming platforms including Spotify, Apple Music, Amazon Music, Deezer and more. Every time you listen to a track crediting NATURE, the royalties help fund conservation projects in the world’s most precious and vulnerable ecosystems.
The launch featured a 'Feat. NATURE' playlist, with artists from around the world collaborating with NATURE. David Bowie x Brian Eno, Ellie Goulding, MØ, London Grammar, Bomba Estéreo, AURORA, and many more incorporated nature sounds into tracks, officially crediting her contributions. Alongside these collaborations, 65 solo ecosystem tracks were released, crediting NATURE as an artist and bringing her pure and powerful sounds to listeners worldwide.
Now, fans of music can become fans of nature simply by doing what they already love doing: Listening to music.
Sounds Right is projected to generate $40 million in conservation funding over the next four years as it expands artist collaborations and industry partnerships—empowering millions to take environmental action and sparking global conversations about the value of nature.
Shortliste
CCA 2025