Roskilde Festival is one of the most celebrated cultural events in Denmark, and is one of the largest music and arts festivals in Northern Europe.

Every Summer Roskilde Festival launches a limited edition festival beer in collaboration with Tuborg.

This year we translated the overall 2023 annual design concept of the festival “in motion” into packaging.

At the core of the annual visual expression is the concept of being in motion – people, music, arts and creativity in general. We’ve created a sharp, distinctive, yet simple look where all elements are in constant movement and layers. It celebrates the aspirational feeling of taking part in the festival – the many moments, experiences and impression that roll upon you.

The original Tuborg label is multiplied on both sides of the can. On one side we made a total Roskilde Festival takeover by using the iconic orange colour of the festival creating a vibrant design to get you moving.

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