Juli Pizzeria is situated within the historical premises of the first pizzeria in vibrant Nørrebro, Copenhagen. We aimed to preserve the traditions of old-school pizzerias while embracing the essence of the area, characterized by fluidity, freedom, and never-ending energy, similar to the month representing the name. To symbolize these aspects, we created three icons: a main logotype, handwritten to represent fluidity; a combination of a Pizza, sun and a flower icon signifying freedom with non-linear cuts yet perfect balance; Inspired by the nostalgic "Pizza Man” that once decorated every pizza box, we crafted an androgynous and energetic version that encapsulates the fast-paced essence of Nørrebro and the pizzeria.

Spanning approximately 25m2, the shop required a visual brand that appeared larger than its physical size. Our unique identity for Juli was crafted to make it stand out prominently on Nørrebrogade, the main street of fast food in Copenhagen.


The unique identity was applied across various touchpoints, including merchandise, pizza boxes, and content for social media.

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