Waoo’s new typeface lives a double life. On one side, it is pure, serious and no nonsense. Perfect for a corporate every day. On the other side, however – when placed at the center of Waoo’s expressive visual universe – its loud and dynamic side comes out. A bold hero in a noisy market.
We embedded a script feature directly in the typeface, which automatically generates the font’s expressive attitude – systematically emphasizing headlines, quotes and other important features.
The Waoo typeface captivates with a tight and robust condensed appearance. It is inspired by 19th century typography with a minimalistic approach on curves. The result: a vibrant and expressive typeface with a strong, eccentric personality.